GM...green?!?

OK, you may not think "green" when you think of the guys that make the Hummer, but that is a perception that they would like changed. The fact is, GM has one of the largest corporate responsibility "green" programs in the world. Not only are they developing vehicles that run more efficiently, use less fuel and produce fewer emissions, but they are focused on clean and renewable energy in all of their plants and corporate offices. I know, its hard to believe, and they were having a hard time communicating their message, so they turned to Obscura.



We developed a 3 siloed multi-touch display wall that allowed users to pick a feature that is interesting to them and drill down into the depths of content that GM has regarding that subject. The wall was divided up into "Plants and Facilities", "Vehicles" and "Environmental" sections.

The wall debuted at the GreenBuild show in Chicago in November, 2007, and is now on tour with GM on their nationwide awareness campaign to highlight the GM corporate responsibility message.

Wheeew, that is a big dome

OK, so Google came to us and wanted us to build an environment that would blow away their VIP guests at their annual Zeitgeist conference. We came up with a 90 foot diameter video dome. This was only for a one evening event, so it had to be amazing. We sent photographers and videographers to the ends of the Earth to capture the most amazing content that nature could dish up.

The video dome used 11 Christie S+20K projectors synchronized and blended through our servers. The surface was over 12,000 square feet, which is a screen just shy of an entire football field of solid video. This was the worlds largest, full surround video environment ever created. Chalk up another worlds first for the kids at Obscura.

Tech Expo at Obscura

So, we got together with our production partner InVision Communications to showcase some of our technologies to our clients. Chk out the video to see what kind of stuff we threw out there.

X-Ray car projection

So I am bringing this one back out of the closet in light of some of the new attention that has been brought on this technology. AdAge just did a quick profile on us All the World is Your Video Screen. It is a pretty cool article that really highlights our vision that media can be displayed almost anywhere.

As with a lot of our more fun projects, we worked with Goodby Silverstein and Partners out here in SF. Together, we were just awarded a New York Festivals 2007 Gold WorldMedal for Alternative & Innovative Media: Video Projections, which is nice.

Also, this exhibit won a Silver Clio Award and a Silver OneShow for this project.

AdAge also did a feature on Obscura’s Projects Why You May Be Using X-Ray Vision the Next Time You Go Car Shopping -- High-Tech Display Tools Become Affordable for Dealers, Other Retailer

Anyway, I think the video is a great example of both of the AdAge articles and really gives a look into the future of marketing and advertising.