Tuesday, June 26, 2007

X-Ray car projection

So I am bringing this one back out of the closet in light of some of the new attention that has been brought on this technology. AdAge just did a quick profile on us All the World is Your Video Screen. It is a pretty cool article that really highlights our vision that media can be displayed almost anywhere.

As with a lot of our more fun projects, we worked with Goodby Silverstein and Partners out here in SF. Together, we were just awarded a New York Festivals 2007 Gold WorldMedal for Alternative & Innovative Media: Video Projections, which is nice.

Also, this exhibit won a Silver Clio Award and a Silver OneShow for this project.

AdAge also did a feature on Obscura’s Projects Why You May Be Using X-Ray Vision the Next Time You Go Car Shopping -- High-Tech Display Tools Become Affordable for Dealers, Other Retailer

Anyway, I think the video is a great example of both of the AdAge articles and really gives a look into the future of marketing and advertising.