X-Ray car projection

So I am bringing this one back out of the closet in light of some of the new attention that has been brought on this technology. AdAge just did a quick profile on us All the World is Your Video Screen. It is a pretty cool article that really highlights our vision that media can be displayed almost anywhere.

As with a lot of our more fun projects, we worked with Goodby Silverstein and Partners out here in SF. Together, we were just awarded a New York Festivals 2007 Gold WorldMedal for Alternative & Innovative Media: Video Projections, which is nice.

Also, this exhibit won a Silver Clio Award and a Silver OneShow for this project.

AdAge also did a feature on Obscura’s Projects Why You May Be Using X-Ray Vision the Next Time You Go Car Shopping -- High-Tech Display Tools Become Affordable for Dealers, Other Retailer

Anyway, I think the video is a great example of both of the AdAge articles and really gives a look into the future of marketing and advertising.

HP at the D5 Conference WSJ

We got the call from our friends at Goodby Silverstein & Partners to put together something totally unique for HP at the Wall Street Journal's D conference. The concept was to create the largest interactive screen and to create an additional installation piece inside of the conference to add a digital environmental effect.

We came up with two of the coolest installation pieces we have done. The first was the world's largest multi-touch screen with dynamic content. The second and equally as challenging was an integrated projection and LCD environment that was set up temporarily in the hotel.

Big shout out to Darren David, without whom this project would not have been possible. He programmed the WPF framework for the UI on the interactive canvas to integrate with our backend and screens.

Vids of those are below.